About

SHOWMYGAME.COM provides junior high and high school athletes with a platform to showcase their athletic ability. We’ve built a social networking web site that is family-friendly and geared towards the athlete’s development. We allow athletes and participating schools to upload video clips to their profile. This profile serves as a video archive of the athlete’s junior high and high school career. Coaches, college recruiters, and other athletes can comment on or rate the clips. Coaches use our site to promote their athletes and archive game footage for their entire team. These and other features of our service are proof that ShowMyGame.com is built by athletes for athletes.

Core Values of the Brand

The Core Values for SHOWMYGAME.COM are uncompromising and are designed to promote a specific brand experience. We define the SHOWMYGAME.COM Core Values as follows:

1. Family-Friendly. SHOWMYGAME.COM is age specific, targeting junior high and high school athletes. Therefore, all content must meet strict guidelines. SHOWMYGAME.COM wants parents to be comfortable in the knowledge that their children- both male and female- spend time on the web site and take part in the various features offered. In addition, schools will be endorsing this website. So, the Core Value of “Family-Friendly” must be very strictly enforced in order to insure good will between the brand and its consumers.

2. Self-Improvement. SHOWMYGAME.COM was founded by athletes for athletes. As any athlete knows and remembers, sports are more than just a game. Sports- particularly at the formative junior high and high school age- bring an opportunity to learn life skills. Discipline, strength, decision-making, loyalty, teamwork, perseverance, mental toughness, setting goals- all are character-building traits that young athletes learn in a sporting environment. We recommend openly conveying this Core Value of “Self-Improvement” and providing features and functions that help the athletes learn and grow as much as possible as a result of their participation in SHOWMYGAME.COM. Rating systems for coaches and recruiters, as well as ratings, comments, and advice from other athletes are examples of features that can support this Core Value

3. Giving Back. This Core Value is closely related to “Self-Improvement.” Athletes who realize the benefit of being involved in sports and who realize the benefit of SHOWMYGAME.COM should be encouraged to give back to the athletic community that helped them grow. This Core Value can/should be expressed from the brand to the consumer in a variety of ways, including special funds for athletic departments, scholarships for top-rated athletes, special advice and learning tools, etc. This Core Value can/should also be expressed from the consumer to the brand in the form of endorsements, opportunities to volunteer at special events, camps, participation in tournaments, etc. Marketing as well as product/service development should consider ways to foster this Core Value among the target.